Project Overview:

To craft a distinctive logo and branding system that captures the essence of The Crossroad KitchenFoodtruck – energetic, approachable, and full of flavor – while standing out in a busy urban food scene.

‍

Objectives:

1. Design a Striking, Versatile Logo
   Create a logo that is instantly recognizable, adaptable across various mediums (truck signage, packaging, social media), and conveys the brand’s story and style.
2. Develop a Cohesive Brand Identity
   Define a visual direction including colors, typography, iconography, and graphic elements that align with the foodtruck's vibe and target audience.
3. Build Brand Consistency Across Touchpoints
   Ensure brand elements are easily applied across marketing assets such as menus, uniforms, social media profiles, and merchandise to create a unified brand experience.

Scope of Work:

‍

Target Audience:

Urban food lovers, young professionals, students, and families seeking bold street food experiences with a visually appealing and authentic vibe.

‍